Monday 16 July 2007

NEW YOUNG PONY CLUB – ICE CREAM (MODULAR/UNIVERSAL)


NEW YOUNG PONY CLUB – ICE CREAM (MODULAR/UNIVERSAL)

In an environment in which the New Young Pony Club really probably shouldn’t be taken too seriously, their laid back and methodical approach to proceedings is the kind of shower that makes for an enjoyable if not purposeful listen.

It is fairly obvious the crowd that this band is aiming (or being made to aim) straight for and at a time where CSS have been hitting the glossies, New Young Pony Club seem to think that they can also grab a fix.

Visually and attitude wise you sense you are dealing with some kind of modern model of X-Ray Spex, a spiky outfit tapping into the sound of the time without actually fully fitting in or plundering the senses so overtly or directly.

Bleeping like a computer this obvious choice for a single serves to strengthen their nonchalance of cool in an effort of echoing the voices of their audiences reluctant to dance but feeling obliged to anyway.

The b-side here is the demo version of Head In My Voice which almost sounds like a sedate early Hole song before the nose jobs, record deals and deaths coupled with a resounding post punk sound that can/would/will perfectly soundtrack many hep sipped drinks in the most exclusive of establishments inhabited by the silliest of soundtracks.

It could be easy for a thirty plus year old man to be intimidated by this record, to dismiss it as pap but taken face value and forgetting the immediate legacy is already gains it is a good way to end the day.

Thesaurus moment: decorous.

New Young Pony Club
Modular

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